Amanda C. Johnson

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Professional Experience
Upward Agency(formerly Full & By) March 2014 – October 2014 BOSTON, MA
PR Account Executive / Creative Producer
  • Served as primary contact to client’s Director of Marketing; assisted with financial planning for press tours, led client status calls and process for media requests for Fresenius Medical Care North America East division (subsidiary of Fresenius Medical Care, a multibillion dollar corporation)
  • Responsible for coordinating and executing celebrity chef press tour event in Charleston, SC
  • Produced all creative output including company branding, website development presentations and new
  • business decks; co-led team through company rebrand
  • Responsible for writing press releases, pitching media, planning media events and staffing media interviews
  • Developed and implemented company blog and social media channels in preparation for marketing roll out
Full & By September 2013 - March 2014 BOSTON, MA
PR Account Coordinator
  • Conducted outreach to and secured coverage in national, regional and local media outlets
  • Profiled spokespeople, coordinated interviews, and conducted media training
  • Created weekly comprehensive client reports detailing status of projects and coverage items
Myomo, Inc. June 2012- May 2013 CAMBRIDGE, MA
Video Developing and Photography Consultant
  • Led all filming and editing efforts in Marketing Department for production of instructional videos for medical device product line, resulting in improved customer experience and reduced support costs
  • Responsible for content production for online marketing campaigns and brand development, including product photography and improvement of company website and advertisements
AT Showroom September-December 2010 LONDON, UK
PR & Marketing/ Fashion Stylist Intern
  • Responsible for selection and presentation of fashion apparel for media placements in UK publications including Grazia UK and Elle UK
  • Authored press releases and designed press booklets for the Antik Batik brand
TripAdvisor June-August 2010 NEWTON, MA
Market Research Intern
  • Performed market research of vacation rentals’ appeal and value to increase brand awareness and customer reach
  • Conducted market study to perspective customers for FlipKey division of TripAdvisor for Business (T4B)
Multimedia Production
Mand Made Media May 2013 – September 2013
Multimedia Production Consultant
  • Founded multimedia production including photography, video production and editing
  • Produced and filmed various client events, including an on-site employee training video
Education
Bachelor of Arts in Media Arts and Entertainment with a concentration in Cinema
Elon University, Elon, NC
Anglo American University, London, UK
Elon University President’s List
Dean’s List Scholar
Lambda Pi Eta Communications Honors Fraternity Member
Skills
Final Cut Pro X; Adobe Photoshop; Social Media Marketing; Blogging; Microsoft Office; Excel; DSLR Photography and Video; Multi- Media Development; Audacity; Project Planning, Scheduling and Management; Graphic Design; Press Releases; Pitching Media